Published on July 17th, 2016 | by Melissa Terrell0
Logo Design & Rebranding; Request for Proposal
To Download the PDF click –> LGBA Logo RFP
This RFP is for design of a new logo for the Lesbian and Gay Band Association, to include final logos provided in Adobe Illustrator (vector format), Photoshop (PSD), GIF, JPEG, TIFF, PDF and PNG. Editable source files required. When complete, LGBA will own full rights to the design.
Budget for new logo: contingent upon submissions
Goal for new brand launch: November 1, 2016
Lesbian and Gay Band Association Overview
Lesbian and Gay Band Association (LGBA) is a musical organization comprised of concert and marching bands from cities across the United States and the world. Formed in 1982 as Lesbian and Gay Bands of America when seven independent bands met formally in Chicago, the Association has grown to 38 member organizations including international bands. LGBA remains dedicated to its original goals of providing a network of lesbian and gay bands at all stages of development, promoting music as a medium of communication among people, improving the quality of artistic and organizational aspects of member bands, and stimulating public interest in the unique art form of community band music in our culture.
Lesbian and Gay Band Association meets annually in different cities to plan events, encourage the formation of new bands, and share the gift of music with gay and non-gay audiences. Great performances are the most visible manifestation of the lesbian and gay band movement. Member bands across the country appear in hundreds of concerts, parades, and community events every year.
New Logo Objectives
LGBA’s number one objective is to promote inclusion for all members of the LGBTQIA community through by upholding the principles of Music, Visibility, and Pride. The second objective is to support existing, forming, and future member bands.
New Logo Functionality Requirements
Our new logo will need to:
• Illustrate our mission in a bold, memorable way
• Have a clean and focused design
• Be adaptable for multiple uses: Web (desktop and mobile), business stationery, large format banners, social media integration (share buttons, follow buttons, live Instagram feed, etc.)
LGBA is a registered 501c3 with a small operating budget. While we do know that the work of artists and designers is of great value, RFP submissions might also list the value of the project and offer the work (all, or in part) as a donation, the value of which would be fully tax deductible. We, of course, prefer the most cost-effective solution; all proposals that the board feels reasonably within our means will be considered and weighed based on their merits. Proposals that offer flexibility in billing will also be considered. All invoices for this project must be billed before December 15, 2016.
Please include the following in your proposal response:
• Overview of your company
• Overview of how you will meet our objectives
• Details about your team
• Recent design examples
• Any key differentiators about you?
• Terms & conditions
RFP & Project Timeline Details
RFP Posted: July 18, 2016
Responses Due: August 15, 2016
Finalist Selected & Contacted: August 22, 2016
Project Kick-off : August 23, 2016
New Brand Launch Target Date: November 1, 2016
Thank you for your interest in responding to this RFP with a proposal for our new logo.
We look forward to your response.
If you have any questions, please contact email@example.com.